Trust Marketing in the Stakeholder Network: Mechanism, Sources and Process of Forming Trust Relationships

The presented publication is aimed at determining the mechanism and sources of formation trust relationships in stakeholder network closer defining content process their formation. article defines most significant strengthening relations microeconomic level, which are: openness availability information; solving social problems; ability each participant relationship to express interests influence decision-making; integrity, honesty competence managers; clear feedback; stability contractual partnerships; high reputation developed organizational culture companies. Trust has a occurrence, consists an aggregate states participants processes by these are formed them. Determining its occurrence gives grounds for development adjustment, if necessary, establishing developing between members. incentive, cognitive, instrumental, practical final stages also allocated, makes it possible structure system company stakeholders harmonize with analysis management process.